Yokohama or Goodyear Tires: Which Do We Prefer?

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Are you thinking about buying new tires? You might have heard of Goodyear and Yokohama. These brands are known for making top-notch tires that work great on any road and are built to last.

It’s not a shocker. Goodyear and Yokohama are big names in the tire world. Yokohama started making tires in 1917, and Goodyear kicked off in 1898. They’ve been around for a while.

Let’s talk size. The Yokohama Rubber Company Limited has a market value close to $2.6 billion. The Goodyear Tire and Rubber Company is a bit bigger, with a value of $3.14 billion.

But, when it’s time to pick tires, these big numbers might not be what sways your decision. There are other important things that make you lean towards one brand over the other. That’s why we put together this guide for you.

Yokohama Tires History

Yokohama Rubber Company Limited was born on 13 October 1917 in Japan. It started as a collaboration between BFGoodrich, an American tire giant, and Yokohama Cable Manufacturing. This partnership with BFGoodrich gave Yokohama a significant boost in its early days.

The company’s journey began with its first tire production facility, the Hiranuma Plant, which was equipped thanks to imports of belts, tires, and other gear from the US. Sadly, just three years into operation, an earthquake leveled the plant. Despite this setback, Yokohama didn’t give up.

Two decades later, Yokohama celebrated a milestone by shipping its first tire batch abroad, marking its entry into the international market, including the United States. The 1950s were a pivotal time for Yokohama as it deepened its American ties by opening a manufacturing plant there, becoming the first Japanese company to take such a step.

The 1970s and 80s were periods of innovation for Yokohama, with the launch of radial tires and its first high-performance tires. The 1990s brought another breakthrough with the introduction of run-flat tires. Now, Yokohama tires are a global presence, found in over 150 countries, supported by manufacturing plants and offices spread across three continents.

Yokohama Tire Families

Yokohama’s tire collection is made up of six distinct families: ADVAN, Avid, Geolandar, Ice Guard, PARADA, and BluEarth. The ADVAN lineup, known for its wide popularity, significantly boosts Yokohama’s reputation and financial success.


Within the ADVAN family, you’ll find four varieties of tires, each designed for specific driving conditions:

  • All-Season: The standout, ADVAN Sport A/S, is celebrated for its exceptional handling in both dry and wet conditions, remarkable stability at high speeds, and smooth driving experience. Its only setback is the average warranty it comes with.
  • Summer: The summer touring tires under this category share three key features: minimal road noise, a knack for soaking up road vibrations, and impressive fuel efficiency.
  • Winter: The ADVAN Winter model shines on the global stage, offering budget-friendly options for both touring winter and high-performance winter tires. These are your go-to if you’re seeking excellent performance in snow.


The AVID series is all about touring and grand-touring tires, providing top-notch handling and steering precision in both dry and wet settings. Plus, you won’t have to worry about any annoying noise at higher speeds.

For evidence, look no further than the AVID Ascent GT. This grand touring tire excels in offering a grip in various conditions and maintaining a quiet ride. All the while, it ensures your journey remains comfortable inside the vehicle.


Lots of folks think Yokohama’s Geolandar tires are just for off-roading. That’s not the whole story. The Geolandar CV G058 tells a different tale. It’s an all-season touring tire made for SUVs, minivans, and crossovers to enjoy a smooth ride.

But the real standout in this family is the Geolandar X AT. With the Three Peak Mountain Snowflake (3PMSF) symbol, it’s ready for mud, gravel, slush, snow, and rocks. It’s hard to want anything more!

Ice Guard

Yokohama’s Ice Guard series is all about conquering winter. Picture tires with super-flexible materials, countless sipes for biting into the ice, and a top-notch system for getting rid of water. These traits are what every Ice Guard tire is about.

These tires also feature a multi-edge layout to keep snow and slush at bay, offering better grip in rough weather. They’re perfect for cars, SUVs, crossovers, minivans, and light trucks.


The Parada line by Yokohama screams performance. For ages, it had just one star, the widely loved Parada Spec-X. But recently, the family grew with the Parada Spec 2 making its debut.

Still, the Spec X takes the cake for us. Not just because it’s a high-performance tire that’s easy on the wallet. Its exceptional cornering, feedback while steering, and stability at high speeds are why we keep singing its praises.


Yokohama’s BluEarth tires shine brightest in Asia and warmer parts of the world. What sets these tires apart is their unique promise: they give you the best of both worlds—rolling resistance and fuel economy—something you don’t usually get with summer touring tires. This means you don’t have to sacrifice one for the other during the summer months.

Another standout feature of the BluEarth tires is their low carbon emissions. By cutting down on rolling resistance, these tires release fewer particulates into the air compared to many others. This is great news for those looking to reduce their carbon footprint and do their bit for the planet.

Goodyear Tires History

Goodyear Tire and Rubber Company started its journey in 1898 in Akron, Ohio, known as the ‘Rubber Capital of the World.’ This nickname came because many other tire companies, like Cooper Tire and Rubber Company and BFGoodrich Tires, also began there.

The company takes its name from Charles Goodyear, the inventor of vulcanized rubber. This special rubber, treated with chemicals and heat, becomes much more durable. Initially, Goodyear focused on making bicycle tires.

The big shift came when Henry Ford took notice. Ford was on the lookout for a tire maker for his vehicles. In Goodyear, he found a partner both willing and capable of meeting his needs.

This partnership helped Ford conquer the US roads. Meanwhile, Goodyear gained worldwide recognition, especially after becoming Ford’s first choice for racing tires. Now, Goodyear tires grace the roads, streets, and racetracks in over 180 countries.

Goodyear Tires Families

Goodyear Assurance

The Goodyear Assurance collection is a haven for those seeking superior all-season touring tires, featuring models like the Assurance Outlast, Assurance Fuel Max, and Assurance WeatherReady. Whether your daily routine involves commuting or you frequently embark on extensive highway travels, this lineup is equipped to fulfill your needs. It’s important to note, though, that the Assurance tires represent a significant investment.

Goodyear Eagle

For the enthusiasts of driving and sports car aficionados, Goodyear’s Eagle tires are the go-to choice. These tires excel in delivering exhilarating high-speed performance, including remarkable cornering grip, stability during rapid travel, and efficient braking distances. The lineup is consistently impressive, with standout models such as the Eagle F1 Asymmetric 6, Eagle F1 Super Car 3, and Eagle Exhilarate, known for their peak performance.

Goodyear Ultra Grip

Goodyear’s Ultra Grip series is packed with winter tires designed to keep you safe under tough weather conditions. These tires are known for their short braking distances on snow and a lower chance of slipping. This means you can rely on them to perform well when the weather gets really challenging.

In this lineup, you’ll find two kinds of winter tires: studdable and studless. Studdable tires allow for the addition of metal studs to the tread area, offering extra grip on snowy and icy surfaces. However, for many drivers, the studless option will be more than adequate.

Goodyear Winter Command

The Goodyear Winter Command tire collection is focused on winter driving too.

Similar to the Ultra Grip series, these tires can be equipped with studs. This feature is great for those who often find themselves driving on heavily snowed-in roads. But remember, this might require getting a special permit to use them on public roads.

Goodyear Wrangler

The Wrangler series is a treasure trove for those who love off-roading, featuring all-terrain, mud-terrain, and rugged terrain tires. Among the stars of this series are the Wrangler Trail Runner AT and Wrangler All-Terrain Adventure.

Both tires boast a deep tread pattern for superb traction across gravel, mud, and snow. They’re also built with reinforced sidewalls to fend off punctures and other damages. However, it’s worth noting that they’re not exactly the quietest tires on the road.

Goodyear Efficient Grip and Excellence

Both these tire series share a lot in common.

The key similarity lies in their goal to strike a perfect balance between comfort on the road and overall performance. This means that whether you choose an Efficient Grip tire for all seasons or opt for a high-performance Excellence tire, you won’t have to sacrifice either smoothness or performance.

Goodyear Fierce

The Wrangler series often steals the spotlight as Goodyear’s signature all-terrain tire lineup.

Yet, a quick look at the Fierce collection will reveal that Goodyear has much more to offer those who love to venture off-road. There’s a notable distinction between the A/T tires branded as Wrangler and those marked as Fierce on their tread.

Wrangler tires are built to stand up to the challenges of extreme off-road adventures. On the other hand, Fierce tires are designed for lighter off-road activities. This is why Fierce tires are significantly quieter on highways compared to their Wrangler counterparts.

Goodyear Fortera

The Fortera series by Goodyear features all-season touring tires.

Within this lineup, you’ll find two types of models. The SL models are known for their exceptional road handling and sporty edge. Meanwhile, if you’re looking for top-notch comfort during your rides, the HL models might be the smarter investment.

Goodyear Integrity

Goodyear’s Integrity family is populated by pocket-friendly all-season tires.

Despite coming at a relatively affordable price (especially compared to this brand’s other A/S offerings), these models offer assured performance on the highway. Yet, we won’t recommend counting on these models to last as long as their pricier cousins.

Yokohama vs. Goodyear Tires: A Detailed Comparison

Performance Insights

When delving into the realm of performance tires tailored for diverse vehicular needs, both Goodyear and Yokohama emerge as prominent contenders. Yokohama tires, renowned for their superior handling and cornering prowess, should be a top consideration for those seeking agility on the roads. They excel particularly in wet conditions, where their grip is unmatched, ensuring a safe and stable drive even during heavy downpours.

Diversity in Options

As of the latest update, Goodyear boasts a wider selection with ten distinct tire families compared to Yokohama’s six. This, however, does not imply a limitation on Yokohama’s part in catering to a broad spectrum of driving preferences. A closer examination of the models within each tire family reveals a comprehensive range covering nearly all categories from both brands. Thus, the choice between Yokohama and Goodyear may not hinge solely on the variety, as both brands offer a versatile lineup.

Pricing and Warranty Considerations

On the financial front, Goodyear tires tend to demand a higher initial investment when compared to Yokohama. Yet, this higher cost is offset by the generous treadwear warranties that accompany Goodyear tires, making them a value-packed option over time. For example, Goodyear’s premier touring tires are backed by warranties extending up to 80,000 miles, a benchmark seldom reached by Yokohama, where warranties beyond 65,000 miles are a rarity. Therefore, if your budget allows for an upfront expenditure in exchange for prolonged durability and peace of mind, Goodyear tires emerge as the preferable choice.

In essence, whether your priority lies in performance, variety, or long-term value, both Yokohama and Goodyear offer compelling propositions. The decision ultimately rests on individual preferences and driving requirements, with both brands standing as reliable choices in the tire industry.

Advantages of Goodyear Tires

  • Wide Selection: They offer a broad range of tires for different needs.
  • Tough for the Trail: Their off-road tires are dependable for adventure.
  • Durable: They come with warranties that promise long-lasting treadwear.

Advantages of Yokohama

  • High Performance: Known for tires that enhance driving performance.
  • Variety of Choices: They provide a diverse lineup of tire models.
  • Smooth Ride: Offers exceptional refinement and comfort while driving.

Yokohama Vs Goodyear Tires: Which One to Choose?

When it comes to picking between Goodyear and Yokohama tires, it really boils down to what you’re looking for. If you’re behind the wheel of a sports car and aiming to get the most out of its performance, Yokohama tires might be the way to go. But for pretty much any other type of vehicle or driving scenario, opting for Goodyear tires is a straightforward choice.

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Lucas Liam

Hi, I'm Liam, the enthusiast behind Off Road Genius. With more than 10 years of conquering diverse terrains, my experience with Jeeps extends beyond the ordinary. I've mastered the intricate details of these off-road champions, pushing their capabilities to the limit. Through this platform, I share my profound knowledge and lessons learned from countless miles on the trail. I'm here to inspire, educate, and guide you through the thrilling world of Jeeps. So, buckle up for this adventure-filled ride!

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