Yokohama vs Bridgestone Tires

Share This Post

Tires are crucial for your car. They’re what keep you on the road and heading in the right direction. Choosing the right tire is a big decision.

Once you’ve figured out the type of tire you need, the next step is choosing a brand. Bridgestone is a top pick. They’re the largest tire manufacturer in the world and are known for their Japanese quality and ethics. But if you’re considering Japanese brands, Yokohama is also worth a look.

To figure out which brand fits your needs best, let’s take a closer look at both. We’ll start by exploring the history and achievements of each company. Then, we’ll check out the different types of tires they offer. Finally, we’ll compare them to see how they differ and what advantages each one has.

History of Yokohama

In 1917, on the 13th of October, the Yokohama Rubber Company, Limited, came to life. This Japanese enterprise kicked off as a team effort between Yokohama Cable Manufacturing and B.F. Goodrich. Fast forward to 1969, and Yokohama had made its mark in the United States, a lot of its success coming from the Aspec A300 tire.

Yokohama also hit it big with its ADVAN tire series. These tires got so famous that the company often spotlighted them as its main brand, sometimes even over “Yokohama” itself. While Yokohama might not be in the top five of the world’s largest tire makers, with more than a century under its belt and standing as the 8th largest, it’s a name you can count on.

History of Bridgestone

Founded in 1931, Bridgestone has grown and expanded far more than Yokohama. The company got its name from the founder, Shojiro Ishibashi (Ishi = Stone, Bashi = Bridge), in Kurume, Fukuoka, Japan.

World War Two was tough. The company’s headquarters got destroyed by allied bombers. But, the factories were okay, letting them quickly get back to making things after the war. The company’s big success comes from three main things.

First up, they really leaned into tech innovations to beat the competition. By 1967, they were making their own radial tires, thanks to hard work at their new Technical Centre in Tokyo.

Then, they shook things up with a new company culture that really stepped up quality control. Maybe you’ve heard of the Deming plan, named after W. Edwards Deming? It’s a big deal in business classes today.

And not stopping there, in 1965, Bridgestone started going big on expanding overseas, which really set them up as a major player. Their first move was building a new factory in Singapore, and they didn’t stop. Part of their growth strategy was buying up competitors, like Firestone.

Bridgestone even made a mark in Formula One. Some think they nearly took the top spot from Goodyear. They didn’t stay long enough to snag all the titles from Goodyear, but with Bridgestone tires, Scuderia Ferrari and Michael Schumacher were forces to be reckoned with.

Nowadays, Bridgestone uses everything they’ve learned over the years to offer the best high-performance tire you can buy. With all their hard work and smart moves, Bridgestone stands as the world’s top tire supplier, boasting about 143,616 employees as of 2017.

Yokohama Tire Families

Yokohama brings to the table a broad selection of tires designed to match any tire needs you might have. Yet, it’s their performance and all-season models that seem to catch customers’ attention the most.


Yokohama’s star player, the ADVAN, stands out as a performance tire crafted to inject your drive with an “adrenaline-pumping performance that brings race-ready handling to all driving styles and conditions” (Yokohama). There’s a variety of ADVAN tires, each offering its unique twist.

Whether it’s for summer, all-season, or winter, each ADVAN tire is specialized to excel in specific conditions. They boast various features, including fuel efficiency, a quieter ride, maximum grip, and distinct handling capabilities.

Yet, the common thread among all ADVAN tires is their focus on enhancing the performance of sports cars.


The AVID family showcases four tires, all engineered for durability, comfort, and efficiency across all seasons. They promise a smooth, quiet ride with varying levels of grip in wet conditions.

Their capabilities in handling winter weather also vary, so choosing the right AVID tire for your local weather conditions is crucial. Designed to fit nearly any vehicle type except trucks, AVID tires are versatile performers.


With seven distinct tires, GEOLANDAR is Yokohama’s most extensive tire family. These tires are ready for anything—whether it’s cruising on the road, tackling off-road challenges, or exploring beyond where the road ends. The standout GEOLANDAR X-AT sets a new benchmark for extreme all-terrain adventures.

Its rubber composition is engineered for dependability, durability, and excellent resistance against cuts and chips. While the GEOLANDAR lineup showcases a diverse range of options, all models share the promise of long-lasting tread life, though warranty specifics vary.

Primarily suited for trucks, SUVs, and crossovers, the GEOLANDAR lineup also includes the GEOLANDAR CV® G058, which fits minivans as well.


Imagine you’re crossing a hot desert off-road. Sounds intense, right? Well, Yokohama iceGUARD tires would be the last choice for that journey. Why? Because they’re actually made for the chill of winter, not the heat of the desert. These tires are winter warriors, offering top-notch traction in snowy and icy conditions. They fit almost any vehicle, except those built for high-speed performance.


The PARADA lineup boasts just one tire, but it’s a standout. Crafted specifically for North American streets, this tire brings an edgy look and high performance to modern SUVs and Crossovers. Yokohama has big plans to expand this range to include trucks and cars too.

For now, this tire shines with its quiet ride, durable tread life, and impressive handling in both wet and dry conditions. It’s a year-round companion for your vehicle.


Welcome to the BluEarth family, where saving fuel and embracing winter goes hand in hand. These eco-friendly tires are designed to boost your fuel efficiency while offering remarkable traction in winter weather. The lineup includes three models, each tailored for performance vehicles, SUVs, and Crossovers.

All models are celebrated for their excellent grip on winter roads. And if saving on gas is your goal, the BLUEARTH WINTER V905 is your best bet.

Bridgestone Tire Families

Bridgestone delivers top-notch tires for any situation. They’re famous for their outstanding performance, run-flat, and winter tires—considered among the best globally. Plus, they’ve got a broad selection of tires for both passengers and trucks, ensuring they cater to specific needs.


Crafted for sports cars and high-performance vehicles, the Potenza tire aims for maximum grip and superior handling. It stands out in extreme cornering thanks to its stiff shoulders, offers sharp steering, and has a specialized design to evenly spread pressure.

With six different Potenza models available, each offers unique features. The right choice varies based on your specific driving conditions.


Bridgestone’s Alenza tire represents their premium option for highways and all-season use. Perfect for luxury SUVs, CUVs, and trucks, it strikes a perfect balance across dry, wet, and winter conditions while ensuring durability and comfort.

The Alenza line may have just one tire, but it’s all you’ll need. It promises a quiet, comfortable ride and boasts an impressive 80,000-mileage warranty, reflecting Bridgestone’s confidence in its longevity.


Similar to the Alenza yet focusing more on touring, the Turanza is designed for passenger vehicles. This all-season tire provides a smooth and quiet journey, backed by the same 80,000-mileage warranty as the Alenza.


The Dueler is your go-to tire for off-roading adventures, courtesy of Bridgestone. It’s built to last through every season and many miles. Bridgestone promises that all seven Dueler tires offer great versatility, with responsive handling and ultimate traction. They come packed with technology for durability and impressive tread life.


Meet the impressive Driveguard, Bridgestone’s solution for when the unexpected happens. Although it’s the lone ranger in this category, it’s available in a variety of sizes to fit your needs. The Driveguard features Bridgestone’s run-flat technology, letting you drive up to 50 miles at 50 mph after a puncture. Plus, it offers a smooth ride in both wet and dry conditions.


Ecopia stands as Bridgestone’s eco-friendly tire choice. Designed to reduce roll resistance and save fuel, there are two versions: the ECOPIA H/L 422 PLUS for SUVs, CUVs, and minivans, and the ECOPIA EP422 PLUS for sedans and minivans. Both are engineered to provide a quiet, comfortable ride while helping you save on fuel.


Blizzak tires represent Bridgestone’s winter warriors. They’re famed for making studded tires unnecessary in Japan in just one season. Blizzak tires boast a quiet and comfortable ride, ready to tackle winter’s worst, from ice to snow.

Differences Between Yokohama and Bridgestone

When it comes to Yokohama and Bridgestone, size isn’t everything. Quality sets them apart. Bridgestone leads with some of the toughest quality checks in the industry, aiming to deliver top-notch tires. Beyond company culture and product quality, let’s dive into their performance, value, and warranties.


In the tire world, performance is king. A tire that’s affordable and looks great won’t cut it if it doesn’t deliver on performance. Here, Bridgestone takes the lead. They not only meet high standards but also continuously strive to enhance their tires’ performance.

Yokohama holds its ground with impressive performance tires. However, Bridgestone has mastered the art of variety with its Potenza and Dueler lines offering numerous options tailored to your needs. The Alenza and Driveguard lines are so well-developed, you might not need to look elsewhere.


On the price front, Yokohama edges out as the more budget-friendly option. But, cheaper doesn’t always mean better value. Bridgestone tires tend to last longer, offering more value for your investment.


Warranties reflect a tire company’s confidence in its product’s lifespan. The longer the warranty, the more trust the company has in its tires.

Bridgestone and Yokohama are closely matched in warranty offerings, both providing substantial warranties compared to other brands. Yet, Bridgestone consistently offers reliable warranties across its range.

Choosing a Yokohama AVID or GEOLANDAR tire means you’re likely to get a more extended warranty. With Bridgestone, expect a durable warranty for most of their tire selections.

Advantages of Yokohama

  • Good performance tires at a more affordable price
  • Solid warranties for passenger vehicles

Advantages of Bridgestone

  • Superior performance
  • Outstanding winter tires
  • Top-notch warranties in the industry

Which Brand to Choose?

It’s really up to you. Both tire brands have a long history and are reliable. Bridgestone usually offers better quality but at a higher cost. If you’re looking for good performance tires without spending too much, Yokohama is a great choice.

This guide should help you make an informed decision, so you can find the best tire for your needs.

Related Posts

Picture of Lucas Liam

Lucas Liam

Hi, I'm Liam, the enthusiast behind Off Road Genius. With more than 10 years of conquering diverse terrains, my experience with Jeeps extends beyond the ordinary. I've mastered the intricate details of these off-road champions, pushing their capabilities to the limit. Through this platform, I share my profound knowledge and lessons learned from countless miles on the trail. I'm here to inspire, educate, and guide you through the thrilling world of Jeeps. So, buckle up for this adventure-filled ride!

Learn More about the best jeep accessories